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Executive Certificate in Global Marketing


Effective marketing on a global scale takes more than a traditional marketing strategy, analysis, and approach. It takes a keen understanding of cultural differences and a broad perspective on how to set your organization’s products or services apart in the global marketplace. This certificate is designed to provide you the background knowledge, tools, conceptual understanding, and hands-on skills to succeed in the world of global marketing. The three-course online certificate programme consists of:

  1. Applied Marketing Strategy
  2. Integrated Marketing Brand Strategy
  3. Thunderbird Online Elective Course

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